Thick Data Company

Description

ABOUT US

Our mission

To help build more inclusive products, services, and experiences for people, one interview at a time.

We start with why

We exist to do better for our community, the people we interview, and our clients. As story stewards and brand advisors we believe accountability starts with research being better for everyone.

What we do

We believe in realness. We are a qualitative-first market research partner specializing in brand, product, and communications insights and activations. A new kind of market research agency, built on passion and with compassion.

How we do it

We right-size your research – not too big, not too small. Just what’s needed to transform your products, services, experiences, and communications through powerful insights and connection.  

What is ‘thick data’

You know big data, all the large, mostly quant data that tells you what, and how many. Thick data is the interpersonal, deep, rich, qualitative connective tissue that tells you more than what people do – it’s why and why not.