Wanted: 

Paid Media Manager 

Are you curious & creative? Do you have a passion for performance marketing? Does A/B testing and measuring ROAS excite you? If so, we’re looking for you!

You:

• Are really interested in electric vehicles
• Appreciate a good debate even with your boss
• Thrive in the grey, bravely finding your way through unknowns
• Figure out how to fix it instead of who is to blame
• Are excited about being a part of empowered teams
• Have pulled recyclables out of the trash

We:

• Believe we do not inherit the earth from our ancestors; we borrow it from our children
• Work to protect and restore the environment
• Aren’t afraid to make mistakes as long as we learn
• Care more about your values and intelligence than your experience
• Are committed to creating team dynamics that create empowerment vs. entitlement

Our Core Values:

1. Commit to a culture that builds a strong COMMUNITY
2. Foster CREATIVITY to inspire fresh innovation
3. Embrace COURAGE by taking action despite uncertainty
4. Live with Awareness and CONSCIOUSNESS of our choices

The Opportunity:
This is an amazing opportunity for an analytical, curious and driven performance marketer to join our team at Pela Case. The Paid Media Manager will be responsible for driving efficient new customer acquisition across our paid media channels, leading all aspects of the funnel. You will lead the strategic planning, buying, optimization and overall management of these highly important channels, ensuring we’re scaling and growing our ad activity in a smart, and agile way. You’ll work closely with the Director of Marketing to define growth strategies, target audiences, manage paid media campaigns, and report findings back to the broader team with the ultimate goal of driving growth across our brand.

What you’ll do:

• Lead planning, buying, optimization and strategy of all paid channel activity (via paid social ads, and other relevant platforms), applying a critical, quantitative eye to ensure we’re hitting or exceeding new customer and revenue goals.
• Lead experimentation and coordinate with the rest of the growth/marketing team to test variations of ads, landing pages, ad creative and other campaigns to improve performance.
• Manage day-to-day analysis, optimizations and bid management of campaigns across Meta, TikTok, and other paid channels.
• Collaborate closely with the Brand & Creative teams to create and test performance ad copy and ad creative ensuring we’re maximizing conversion rate while also adhering to brand positioning and guidelines.
• Remain current on emerging ad units and drive new processes and specs when necessary.
• Prepare regular reporting to share constant feedback including but not limited to Thumbstop rate, CPA, CTR, conversion rate and overall performance to the Brand & Design teams in order to inform copy testing and creative iterations.
• Source necessary tools and resources, collaborate with agencies and cross-functionally in order to best manage your function.
• Responsible for regular reporting of the channels, ensuring the digestibility and timeliness of key metrics and performance updates to stakeholders.
• Provide input to forecast and plan forward-looking performance targets and budgets.
• Support major campaigns, product launches, and cross-functional milestones alongside the broader Marketing team.
• Manage and track creative testing and iteration process.

What we’re looking for:

• 5+ years experience in a Growth/Performance Manager, User Acquisition, or Demand Gen role
• 5+ years experience in setting up paid ads and managing media spend on Meta, TikTok, Google, YouTube, etc.
• Fluency in testing tools, third-party attribution tools, audience segmentation strategies, and aligning audiences to objectives
• You’re a problem solver and a fast mover.
• You can achieve results independently, but love collaborating to brainstorm when needed
• Analytical nature and a strong understanding of ad metrics. You’ve run A/B tests, and are comfortable reporting and building dashboards to show CAC, RoAS, etc.
• Fluent understanding of standard ad operations (e.g. traffic metrics, pixels, data tracking)
• Experience running SEM (Google, Bing, etc.) campaigns would be a plus.

Compensation $69-89K CAD

Commitment to Diversity 

Pela is committed to cultivating and preserving a company culture of diversity, equity, and inclusion. This means we seek out people with a diversity of opinion and with strengths that will be complementary to our existing organization. We know that we will grow and learn better with a diverse team. When recruiting new members of our team, we welcome the unique contributions that you can bring in terms of your education, culture, ethnicity, race, sex, gender identity and expression, age, religion, and sexual orientation.