The pandemic has shifted both the “what” and “why” of consumer spending. Shopping local is top of mind for all Canadians, but how can small business owners best reach customers as public health restrictions continue to evolve?

Begin by understanding how the consumer’s mindset and behaviour have shifted. Learn more about what the Shop Local Movement means for small businesses, as well as digital tools and strategies to adapt, while accommodating public health measures during COVID.

Join Kelly McBain, Senior Product Manager at Moneris and learn new ways to stay competitive. We will cover a variety of digital tools that small businesses should consider for doing business in the new normal. Reach consumers at home, offer pre-order/curbside pickup options, create a safe and contactless payment experience in-store, and be aware of the fraud risks arising from e-commerce.

WHAT WILL I LEARN?

• Current consumer spend trends and how to make sense of them for your local community
• Ways of reaching new customers online and encouraging them to shop local
• What is an omnichannel experience for customers
• Proven digital and in-person payment practices that you can adopt