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Marketing Science: Exploring how measurement helps business grow
June 1 @ 12:00 pm - 1:00 pm
Join Simon Toms – Marketing Science Partner at Meta- for a talk which will explore the role that measurement plays in driving growth.
Since graduating from the University of Surrey (England UK), Simon has applied his studies in economics to the world of marketing. An analytic lens that has propelled Simon’s career to his current role with Meta -the metaverse home to Facebook, Instagram, WhatsApp- where he partners with businesses to create measurement strategies to test, learn, and optimize marketing activities. Driven to find measurement solutions, Simon integrates scientific experimentation to ensure businesses can confidently make both tactical and strategic decisions.