Everybody knows the Google Search is the top place to find customers who are actively shopping for products and services.

That said, what works better – the “organic” Google SEO results or the paid ads (sponsored search listings)? Also, how do Retargeting and other Display advertising strategies come into play?

More to the point, with a limited budget, which should you invest in?

In this webinar, we’ll dive into the basics of PPC vs SEO and then debate the pros and cons of each with the assistance of professionals working in these areas.

We’ll look at relative advantages of each method for:
• Product and service promotion
• Local vs regional vs national & international approaches
• Measurable ROI and timelines
• Effective Retargeting and Display strategies
• DIY Opportunities

We’ll then jump to a live, friendly debate where specialists in each area debate their relative merits and answer audience questions.

This webinar will include a high-energy 30-minute presentation combined with a 30-minute session including our panel/audience Q&A.

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This session will be lead by Rob Cooper, an online marketing veteran, Google Premier Partner and founder of PlusROI Online Marketing and JumpStart Web.

Rob’s been in working in strategic roles in digital marketing for 20 years.

He currently works mostly with small to medium-sized companies looking to accelerate their online sales.

This is the 11th webinar in the educational series we launched in March 2020 to help marketers increase their skills in these challenging times.

We look forward to seeing you online!