“If I just had a bigger budget to hire a marketer and get the word out, I could grow my business.”

Does this sound like you? Maybe you’ve hired a marketer in the past and didn’t get the results you expected. Or, maybe you’re thinking about investing more in your marketing and you want to make the most of it.

A strong brand is the sum of all touchpoints with your customer. It may include those flashy campaigns, but there are many other factors you should consider. Taking the time to do the groundwork will help you get better results.

On May 21 we’re hosting a fireside chat with experienced marketing professionals who will give you a glimpse of how marketers think, so you can improve your own marketing or give a stronger brief to a marketing firm.

• Fern Sabo is the Founder of Spring Creative, a marketing and design agency that specializes in graphic design, branding, digital marketing, and website development. In 2022, Spring Creative won two Gold Design Awards for their work with Kootenay businesses and community organizations.
• Victoria Levy is the Vice President of Client Services at Talk Shop, a North American communications agency with offices in Vancouver, Los Angeles, and Toronto. She began her career in journalism and then transitioned to communications in 2017. She spends her time at Talk Shop focused on client strategy, issues management, and speaker training. Victoria is also an adjunct professor at UBC’s Sauder School of Business, teaching in both the undergraduate and MBA programs.
• Kira Kelsie is the owner of Kasm Consulting and the only Certified Digital Marketing Expert in Western Canada. She is up for nomination for TechnoPreneur of the Year and Young Entrepreneur of the Year by the Canadian Business Magazine. Her business, Kasm Consulting, is listed among the Top 10 Digital Marketing Agencies to Work in Canada on Yahoo Finance! Kasm specializes in helping startups grow and scale with marketing under the pillars of Marketing Strategy, Digital Marketing and Advertising, and Online Optimization. Kasm serves as the preferred service provider or expert in residence for over 20 incubators, accelerators, and VC firms across Canada.

Join us to hear from these marketing professionals and ask your own marketing questions!

Tuesday, May 21 | 10am to 11am PT | Free Virtual Fireside Chat

Free and open to everyone! This session will be offered in English with simultaneous French interpretation.

Facilitator: Fern Sabo, Founder of Spring Creative and WeBC Regional Ambassador, West Kootenays

Panelists: Victoria Levy, VP of Client Services, Talk Shop, Kira Kelsie, Owner of Kasm Consulting