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Alternative Fundraising for Canadian Startups

3 March 2023 @ 1:00 pm - 3:00 pm

Calling Canadian Startup Founders!

Are you an early-stage startup founder in Canada looking for creative ways to finance your business? Join Zendesk for Startups, Equivesto, Pocketed, and RBCx for an hour-long virtual event to learn about alternative funding options to get the cash you need and extend your runway. This panel features founders and leaders who will share their experiences and strategies, including in grants, equity crowdfunding, and debt financing.

What You’ll Learn

This is an opportunity to hear real stories from entrepreneurs and experts that have already gone through the process successfully. You’ll have access to practical guidance on different types of capital sources available, their advantages and disadvantages, and best practices in building a successful fundraising strategy with limited resources. Half way through the session, we’ll open up the floor for Q&A so that you can get your specific questions answered by our panelists.

We know this year has been difficult for accessing capital, but don’t let it stop you from achieving success. With our expert speakers’ insights, you can make informed decisions about how best to finance your business idea without breaking the bank. Attendees will leave with actionable advice on different approaches available in Canada and walk away feeling confident in choosing one that fits their scenario. Don’t miss out on this unique session – sign up now!



Alexander Morsink
Co-founder & Managing Director @Equivesto
Prior to founding Equivesto, Alexander worked in both Corporate & Commercial Banking at Scotiabank for around 5 years. Alexander is an Angel Investor and an expert on Canadian Equity Crowdfunding, with focuses on valuation, deal structuring, compliance, finance, due diligence, and investor suitability. Alexander has a Bachelor of Commerce degree from Smith School of Business at Queen’s University.

Thomas Bird
Vice President @RBCx
Experienced Investment Manager with a demonstrated history of working in the venture capital and private equity industry. Skilled in management, negotiations, deal sourcing, structuring, and closing. A Professional Engineer with a Certification focused in Venture Capital & Private Equity from Venture Capital Institute.

Brianna Blaney
Co-Founder & CEO @Pocketed
Money is a leading barrier to innovation and entrepreneurship, especially for women and equity-seeking groups. As an experienced founder, Brianna has lived this pain. She co-founded Pocketed to level the playing field, helping Canadian businesses easily access over $5.9B annually in government funding including grants, tax credits, and other business incentives. To date, more than 10,000 companies have used Pocketed to apply for over $80M in government funding. Together with her team, Brianna is on a mission to eliminate barriers for businesses. Brianna is recognized as an Emerging Leader by The Peak and 30 Under 30 by BC Business.

Katy Lind
Global Tech Partnerships and Content @Zendesk for Startups
Katy Lind is a Startup Partnerships Manager on the Zendesk for Startups team. Katy works with Global Tech partners to create content and events to empower and inspire Startup Founders. Katy is also a lead mentor for startups in the Techstars Anywhere and Detroit programs. She has seven years of startup experience and four years of Fortune 500 consulting. One of Katy’s most outstanding achievements was founding Superlove, a $1M eCommerce business, and knows first-hand the customer experience challenges growing D2C brands experience. Most recently, Katy served as the Associate Director of the Desai Accelerator at the University of Michigan, where she helped early-stage tech-enabled businesses reach their first $1M in funding or revenue. Based in Ann Arbor, Michigan, USA, she lives with her son, Seven, and loves supporting the great things happening in the Midwest.


3 March 2023
1:00 pm - 3:00 pm


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