The Startup Basics: Pitching Power

Blog October 23, 2017

Posted by Lexi Keen

The Startup Basics: Pitching Power Featured Image

Entrepreneurship can often seem daunting or intimidating to those first starting out but as a wise man once said, the best place to start is the beginning. The Startup Basics Program is a part of the Discovery Parks Technology Education Program, and this fall it will be hosted in collaboration with Westbank First Nation.

As a founder, you talk about your business everyday with friends, family, potential customers, investors, and employees.  The question is, are these conversations effective? Are you keeping your audience in mind? Do you know how to grab attention? Are you confident speaking to the numbers?

ThinkstockPhotos-469743443.jpgPitching is a core skill for any entrepreneur and the Pitching Power session of Startup Basics is designed to teach you how to make your pitch as powerful as possible. Alison Yesilcimen, Executive-in-Residence at Accelerate Okanagan and Business Advisor with SIDIT, will guide participants of this session through the do’s and don’ts of building a pitch deck, the mistakes you should never make, and a few secret weapons that have helped Alison both successfully launch startups and lead multi-million dollar businesses.

Although there is no hard and fast rule around the anatomy of the perfect pitch, here is a list of ingredients you will certainly want to draw on:

  1. Clear introduction
  2. Problem or opportunity
  3. Solution
  4. Value proposition
  5. Competitive advantage
  6. Snapshot of your product/service today
  7. Market size and competition
  8. Business model
  9. Go to market strategy
  10. Milestones/ traction
  11. Management and advisors
  12. Financial Forecast (and history if available)
  13. Ask or close

IMG_1650.jpgThis session is open to both tech and non-tech entrepreneurs and is a great way to get some real-world intel on starting a successful startup. Visit our events page to learn more or sign up for this October 24th session.

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