GetintheLoop Announces New President & COO

News November 23, 2017

Posted by Joanna Schlosser

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GetintheLoop, Western Canada’s leading offers platform, announced Chris Pinkerton as President & COO. Chris joins GetintheLoop after serving as Vice President & Head of the Mediative Consulting Group, an award-winning digital media, and marketing company. Prior to Mediative, Chris helped grow Enquiro, an innovator in search marketing and consumer behaviour research, which was acquired by Canada’s Yellow Pages Group in 2010. Over the past decade, Chris has worked with global brands like 3M, Allstate, Avis Budget Group, and The New York Times. He has also delivered custom research for Google and Microsoft through their pioneering eye-tracking research and brand lift studies.

“A digital media executive like Chris Pinkerton joining GetintheLoop is a testament to the hard work our team has put in to disrupt traditional marketing. Chris’ experience in the mobile and digital advertising space immediately boosts the scope and opportunities for GetintheLoop. I am excited about Chris’ philosophy on strategic growth and product expansion. His personality is a perfect match for our wolfpack at GetintheLoop. We are excited!” shared CEO and Founder, Matt Crowell.

Chris joins GetintheLoop at a time of major growth for the company. This Summer the team launched the Vancouver and Edmonton markets, with hundreds of local businesses and national brands using GetintheLoop to build awareness and drive sales. Businesses working with GetintheLoop grew by more than 80% quarter over quarter while the rate of membership growth increased more than 300%.

“I’m excited about the raw potential of GetintheLoop. This remarkable team has created a scalable solution which connects businesses with the communities they serve. The team has built more than just a cool marketing platform, they have changed the way people interact with local businesses. This paradigm shift has helped accelerate GetintheLoop’s adoption and growth in Western Canada.”

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GetintheLoop is an Okanagan success story and has become Western Canada’s leading mobile marketing solution connecting hundreds of businesses with tens of thousands of engaged, mobile consumers. GetintheLoop provides businesses with the control and flexibility they need to build awareness, attract new customers, and increase sales while keeping 100% of revenue. GetintheLoop continues to build on and expand its strategic partnerships with Canada’s largest media organizations, professional sports teams, shopping centres, and business associations. In 2017, the GetintheLoop team has more than doubled in size and added team members in Victoria, Vancouver, and Edmonton.

“As a mobile marketing platform, GetintheLoop has tremendous potential to help North American businesses be better marketers. In today’s marketplace, it’s very challenging to effectively and efficiently reach the mobile consumer; GetintheLoop has cracked this code. The growth opportunities for Getintheloop reach far beyond Western Canada. With their best in class marketing platform, the team at GetintheLoop has the potential to disrupt how businesses market to consumers, and how consumers interact with advertising.”

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