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Focused Marketing: Targeted Effort, Tangible Results

2 November 2021 @ 9:30 am - 12:30 pm

What do you think of when asked about marketing strategy? Your website? Advertising? Maybe referrals or ratings? There are many tactics that can be used to achieve your overall marketing goal. However, tactics are only as effective as the strategy behind them— the WHY of marketing.

In this interactive workshop, participants will take part in lively hands-on and breakout activities to guide them through the process of building a sound marketing strategy.

Using tactics that make the most sense for your specific business motivation, market and budget, our Facilitator, Cathy Burrell, will work with you to understand:

  • WHY you need a clear understanding of who your best customer is
  • WHAT message and tools will work best for YOU and your ideal customers
  • HOW you will reach your ideal customers using marketing tools
  • WHAT actions you will take to achieve your marketing goals

Facilitator: Cathy Burrell, Client Service Advisor, Women’s Enterprise Centre

Storyteller: Holly Keech, Owner, Busy Boss Communications

A recording will be available for 30 days after the live sessions.

Open to everyone

Pay what you can to get the support you need

As we restart in BC, we’re happy to offer three pricing tiers to support your recovery this fall: choose to pay $15, $20 or $25 for the session.

About the facilitator

Cathy Burrell is an entrepreneur with over 20 years of experience owning and operating a variety of businesses. She has a Master of Education degree from the University of Calgary, specializing in adult, community, and higher education. She has taught digital literacy and communication education for adults and has worked as a consultant for business owners to give them insight into their digital customer base.

Cathy believes COVID highlighted importance of clear communication, both online and offline.  She currently works as a Client Services Advisor for Women’s Enterprise Centre helping clients develop their social, listening, and critical thinking skills. In her experience, knowing when to talk and when to listen is key to empathy and understanding, and she works with clients to find that balance in their business.


2 November 2021
9:30 am - 12:30 pm
$15 – $25


online, ab online Canada
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Women’s Enterprise Centre
1.800.643.7014 ext 112
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